China Mobile Internet: Protecting Consumption Fairness with Digital Smart Products

In today’s society, consumers enjoy multiple choices and rich experiences, and their demands for consumer rights and interests are deepening with the development of consumer formats. This year’s “3.15” theme focuses on “promoting fairness in consumption”. As a professional subsidiary established by China Mobile for the Internet field, China Mobile Internet Co., Ltd. Empowering economic and social production and life, helping to achieve a guaranteed, deep, wide-ranging and sustainable consumption fairness.

Protecting personal information, safe consumption is more secure

In recent years, personal information leakage incidents have been frequently exposed, and the call for strengthening the protection of users’ personal information is growing. China Mobile Internet leverages the capabilities and resource advantages of “communication + Internet” to create secure communication solutions and launch “middle number” products to provide temporary virtual numbers for both merchants and consumers as a communication intermediary to prevent the leakage of real numbers of both parties. At present, the middle number has been widely used in mobile travel, e-commerce express delivery, food delivery, second-hand transactions, intermediary services and other consumption scenarios, providing number privacy protection for more than 200 million users every month.

With the growing demand for digital asset management, online disks have become necessary for people’s daily work and life. Hecaiyun Network Disk actively implements the Self-discipline Convention on Personal Network Disk Service User Experience Guarantee formulated under the guidance of the Ministry of Industry and Information Technology, meets the actual needs of users with high-quality services with unlimited upload and download speeds, and continuously improves the people’s sense of gain and happiness in using information services. sense and security.

Adhere to science and technology for good, and promote consumption fairness in depth

On the road of rural revitalization and common prosperity, China Mobile Internet has opened up production and sales channels with information services. In March this year, Guangdong Mobile and China Mobile Internet used 5G news to help the Guangdong Xuwen Pineapple Festival live training and carry out digital marketing activities. Based on the advantages of 5G message interaction and rich media, it can accurately reach fruit suppliers, wholesalers, cooperative media, farmers, consumers and other groups, and provide live training courses and live purchase links in a timely manner, attracting users to click and interact nearly 100,000 times. , effectively open up sales and increase sales.

In addition, China Mobile Internet cooperated with Sichuan Mobile and Hubei Mobile to create a 5G message service account around the theme of rural revitalization, to accurately send farmers-friendly information in the form of rich media to farmers, covering agricultural meteorological reminders, agricultural policies, smart agriculture, etc., for the general public. Provide a window for quick access to agricultural production knowledge and government policies that benefit farmers. According to statistics, more than 500 million pieces of agricultural assistance information have been pushed to more than 67 million users.

Pay attention to special groups and bridge the “digital divide”

The arrival of an aging society has made age-appropriate services a hotspot of social concern. In response to the needs of the elderly, He Caiyun online disk has launched a “care version” client. In terms of layout and functional design, it adopts clear and large fonts, and optimizes basic functions such as uploading, downloading, storage and sharing, making the operation easier. In terms of content provision, it focuses on information such as red film and television, health and wellness, sports and fitness, and enriches the cultural life of the elderly. In addition, it also provides a quick login method for one-key login of the phone number, reducing the barriers for the elderly to access Internet applications.

In addition, in order to solve the daily communication difficulties of the hearing-impaired, China Mobile Internet has also developed a 5G barrier-free communication assistant, which provides real-time voice and text conversion. Complete call exchanges to help special groups achieve barrier-free communication and integrate into society without distinction.

Practice green and low-carbon, easy and convenient consumption

Recently, citizens of Huangshi, Hubei experienced a new type of smart government service of “paperless, zero errands, and zero meetings” in the process of online signing business for new commercial housing. It is understood that the local housing and construction bureau and China Mobile Internet have embedded the 5G express electronic signature system into the online signature system to provide identity authentication, electronic signature, will confirmation, contract management, evidence preservation and other services for commercial housing transactions and online signature filing. Compared with the traditional paper-based online signing and filing model, this new model solves the problems of high paper consumption, cumbersome signing process, poor data sharing, and multiple round trips. As a legally effective electronic signature product, 5G Express Sign has been applied in many fields such as government affairs management, property services, supply chain logistics, etc., and has provided electronic contract signing services for over 1 million times.

As a newly upgraded mobile phone SIM card, Super SIM brings a safe and convenient “smart card” new experience based on security chip, strong computing power and open platform. Super SIM can replace enterprise Ukey and bank U-shield, provide fast and efficient security authentication, and can also replace multiple physical cards with the NFC function of mobile phones to achieve “multi-card integration” and effectively reduce hardware consumables. In addition, you can also swipe the card to pass the lock screen when the phone is off and lock the screen, reducing the energy consumption of bright screen and program operation. At present, Super SIM has been widely used in finance, government, education, transportation and other fields, and has been implemented in more than 200 major cities across the country.