How to take good-looking photos of hotels?
There are rumors in the rivers and lakes that what is consumed on Taobao is not the product, but the photos. The same products, the two stores with exquisite and not exquisite product photos, can be said to have a far-reaching gap in turnover. It is not difficult to find that the top stores in terms of turnover are all flowers. Invested in filming. Therefore, what customers consume is whether they are just pictures or rotten wood that cannot be carved. When customers buy, this is the key to the appearance of the watch. Today, we will not talk about the right and wrong, the service and feeling of the hotel industry are the cornerstone after all. The inner strength can be practiced step by step. How to attract the attention of thousands of hotel guests on ota? Among them, the picture display of the hotel is a very important factor. How to enhance the beauty of the hotel and make the hotel stand out from the surrounding hotels?
01
A myth spread by word of mouth is worse than a photo
Uploading photos according to the standard is the principle, so how does the hotel choose which photos to display, so that it can quickly stand out from the similar hotels and grasp the attention of customers?
The aesthetics of hotel photos
How to choose the main picture of the hotel (the main picture of the hotel is the photo displayed on the list page, it will directly endanger the customers. Can I click on the details page of your hotel to watch it? The customers have a deep impression of the hotel in their minds. The main picture plays the role of The key role. If the hotel lacks beautiful and atmospheric appearance photos, it is recommended to replace them with suitable room type photos. Therefore, domestic high-star hotels mostly use appearance photos as the main picture, and domestic low-star hotels mostly use room type photos. So, how does the hotel Can we filter the main image with high conversion rate?)
(1) The main picture should meet the aesthetic requirements of the photo; from the perspective of photo tone, perspective, composition, etc., the hotel should choose a photo that highlights the advantages of the hotel product.
(2) The main picture should be diversified with the surrounding hotels; how to stand out from the many hotels on the list page, the hotel should pay more attention to the main pictures of hotels of the same type or adjacent hotels, and try to choose photos that are different from each other in color and type.
(3) The hotel should monitor the role of the main image; after uploading the photo, the hotel should immediately watch the upgraded sense of space
After changing the main image, the hotel should immediately pay attention to the changes in the production and sales of the hotel. If the main image does not work well, it can consider changing the position of the new photo for monitoring, and check the statistics report such as order volume and room night volume again.
02
Photos of the hotel’s beauty - shooting guide
How to fully mobilize the positive impact of photos to maximize? We recommend that the hotel try to hire a professional videographer for filming. If the hotel chooses self-service photography, you can also refer to the tips for hotel photography.
Hotel facade pictures (the most suitable for day and night scenes, if it is a resort hotel, due to the large total area, aerial photography must be used to assist photography)
Pictures of the main body of the hotel (if the hotel is a resort hotel, including a beach or a golf driving range, a building in a modern building, etc., the main body of the hotel may have to be photographed separately
The picture of the front of the hotel (the exterior scene of the hotel entrance, if the hotel has its own pick-up and drop-off team, it can show the grade and service of the hotel, and other social vehicles need to be avoided before shooting)
- Pictures of the hotel lobby (any periodicity, national holidays, advertising signs, customers, etc. should be removed. The pictures show the normal operation mode of the hotel)
Pictures of hotel rooms (all room shapes should be taken separately, it is not suitable to use the same picture to show different room shapes, in addition to wide-view pictures, there must also be key pictures such as minibar, bathrobes, robes, spare parts , equipped with matching welcome fruits, flowers or green plants according to the room type)
Pictures of the hotel restaurant (hotel lobby, public dining area of Chinese restaurant, private box of Chinese restaurant, cafe, restaurant passage, tables should be equipped with plates and green plants, buffet breakfast and dinner must prepare ingredients in the kitchen, customers avoid)
Pictures of hotel facilities (fitness room, swimming pool, health spa, etc.)
Pictures near the hotel (famous scenic spots around the hotel, food, clothing, accommodation, entertainment, etc.)
Other photos of the hotel (details of hotel design, small scenes with emotions or stories, etc.)
03
Customers’ focus on photos of hotels of different grades
Each customer has a different personality and often comes to their own focus, but there is a certain correlation between the same consumer groups. From the correlation, people can find practical countermeasures for special consumer groups. Hotels should adjust the focus, conception, and proportion of photos in photo shooting according to their own product characteristics and the requirements of consumer groups.
The hotel is a reflection of the service industry, and the photo shooting and display should also be for this purpose. The photo is the first-level front-line service guaranteed by the hotel. The previous static display of diversification, if hotels cannot reflect diversification in the front-line services on the first floor, what travelers can see that can endanger their final choice may only be the saddest two, location and price. The coldest option, and the sadness of most hotel owners.