Notes on changing your website domain name
Website domain name replacement is not common in SEO optimization operations, but in many cases, in order to better develop the website, it is also convenient to optimize the operation better. We need to change the website domain name.
Website changes domain name.
What if a website wants to change its domain name? Webmasters have been asking more questions. The college specially invites the moderator Miki who has just completed the website domain name change to share with you how to change the domain name:
The website modification mentioned here does not include the change of the simple page style, but only refers to the change of the URL of the original page, such as the change of the domain name and the modification of the URL structure.
For Baidu, it is not recommended to change the domain name or change the original page URL during the website modification process. As long as you do this, the ranking and inclusion of your site will definitely make a difference. How big the impact is depends on how you operate.
- Try not to move the URL for website modification.
First of all, we emphasize again, unless we have to change the domain name, including changing the URL of the original page. Try to make a page for a unique URL, which means each of us has a unique name. In real life, if we change our name, we can at least know you, but for web pages, if you change the URL, search engines will count it as a new page. Even if you do a 301 jump and submit a revised rule, you still need a weight transfer process. In the process, a little bit of traffic is lost.
What’s more, after some websites are modified, 301 jumps, the revised rules are submitted, and the dead link processing is not perfect, which will lead to 100% transfer of the original page.
Second, the old and new URLs must have rules to follow.
Well, if you really want to change, whether you change the domain name or modify the original URL structure, the URLs of the old and new pages must have rules to follow. In the later stage, the 301 jump and the webmaster tool submit the modification rules.
- Do a good job of jumping between the old and new URLs 301.
Change the domain name or change the original URL structure. When you’re done, you have to 301 the old page to the corresponding new page, instead of brute-forcing all pages from the old domain to the home page of the new domain. The content body of the two pages before and after the 301 jump must be consistent. 301 redirects are just URL redirects, not content changes.
- The new page replaces the link to the old URL.
After the revision of the website is completed, the new pages, especially the links in the text of the articles, still have many links to the old domain name (old URL), and the above-mentioned links point to the new pages, either programmatically or manually. As well as previously exchanged friendship links with other sites, trying to modify to point to the new domain name.
- Submit the revised rules in Baidu Webmaster Tools.
As long as the old and new pages have rules to follow, you can submit the revised rules in the webmaster tool; if there are no rules to follow, you can only submit the old and new URLs, but the recognition speed is slow and the operation is difficult. Submitting the revised rules will help Baidu to better implement the replacement relationship and quickly transfer the weight to the new page.
- Check for dead links in new pages and submit dead links.
Due to the change of domain name or URL structure, it will lead to many dead links. It is difficult for some website administrators to find the existence of dead links. Then it is recommended to use third-party software to crawl all links, find and collect dead links, and put dead links in text documents. , upload the server, add the file address to the webmaster tool dead link submission. There are a lot of dead links on the website, which will affect Baidu’s overall judgment on the website.
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