What is soft text promotion and how should it be done?

Now, as the Internet field occupies a larger and larger share of the domestic marketing market, the companies, companies and individuals involved are increasing with the doubling rate. All companies want to use the Internet to win a share of the pie for their companies, but for this I don’t understand the block very well, let’s study the materials. First, it’s hard to understand, let alone use it. Second, the cycle is too long and I don’t even know where to start. There are many situations, so this article will first explain the analysis and its execution process from the most basic aspect of network promotion (software promotion).

To get to the point, let’s talk about advocacy promotion. You should be able to see that the title of my article is divided into two parts: [What is advocacy promotion? & How to do advocacy promotion?] Then I will give you two links below. Explain one by one

1. What is soft text promotion?

Soft article promotion is literally a form of soft articles to promote a company’s products and related advertisements. For traditional hard advertisements, this form is different in that it is written and published by people who have the ability to write articles. Let the readers who are reading from a knowledge-seeking perspective and thinking slowly deepen to achieve the effect of marketing promotion. For example, if you are reading my article at this moment, you have fallen into the trap of “soft advertising”. However, this content does not have any marketing nature. The original intention is to let you who are reading this article at this moment can experience the mysteries of the promotion of soft articles while learning.

After seeing this, some people can understand that the promotion of soft articles is to write the content of an article, then intersperse the content of the advertisement, and then publish the article through various media platforms, but which media platforms can be published? At this moment, you On which platform you are reading my article, it means that this platform can be published, such as: Baijiahao, Netease News, Zhihu, Toutiao, Sohu and other platforms. When it comes to this, some friends may suddenly have a The problem is, what should I do if my writing ability is not good, or if I type very slowly, or if I graduated earlier and have a low level of education? You asked me to write articles. Isn’t it purely a joke about me, hahaha, for this Click on the “How to do soft article promotion” sharing link below and I will help you solve this hardware problem.

1. How to do soft text promotion?

Article content production

1. An excellent content light is divided into four parts from the overall framework: title, beginning, main body, and ending. The topic selection of the title is extremely important. For example, in this article I am reading now, I incorporate keywords into the title. However, in order to make this title better for readers to learn, I directly use the keyword “soft text promotion” as the main keyword, and “what is soft text promotion? & How to do soft text promotion?” as a sub-keyword (commonly known as keyword long tail keywords ), to formulate the title, so that search engines or users can understand the definition of this content more intuitively, so that they can click to watch it.

2. After the title is written, it is the beginning. Generally, the beginning is a simple and clear summary of the main meaning of the article, or it is straight to the point, so as to avoid users spending time reading the beginning and not understanding the coverage of the article or not understanding directly In the case of leaving, try to cite some attractive full-text overviews to attract users’ interest in reading, and don’t go into lengthy discussions.

3. After finishing the title and the beginning, the most important part is coming. It is also the core of whether the soft text insertion advertisement is effective, or the theme part has attractive episodes or high-value content, and it is readable. Sex also needs attention, must not be too professional and must learn to adapt to the situation, just like when I wrote this article, I avoided some too industry terms, don’t make the content too professional, otherwise users will not be able to understand your content, so there is no more readability.

4. In the end, the ending is generally a summary of the entire content. You can make a cameo title, beginning, and main body to express some sentences with echoes, or leave contact information, etc. The whole piece of content has already been produced, and then I will give some users who have reported poor writing ability a strategy, that is, they can find some content that is similar to the content that they need to write, and then go to Modify or find some pseudo-original platforms. There are still many such platforms on Baidu. After this operation, a brand new article has been produced. Of course, what I said is not to encourage everyone to do this, but some The user base may indeed be relatively low, and it can be regarded as a transition operation for friends who want to enter the industry. After half a month, they will basically not rely on these tools or the content of other users, and they can make one according to their own ideas. Purely original content, such as the author at this moment, also transitioned in this way.

Article content release

1. It can be said that publishing the article after writing is the most important part. Because of poor operation, the article may not be reviewed and approved by the platform, not included after publishing, and the page is very messy after publishing. The results of these situations should be It’s not that no one can see it, and secondly, users don’t want to read it after seeing it. These are fatal mistakes for the promotion of soft articles. It is conceivable that all the homework done before has been in vain.

2. For the avoidance method of the above problems, the first thing is to find the platform where you need to post and the review is relatively loose and suitable for novice users, such as Penguin, Sohu, Kuaichuan, Webmaster Toutiao, Today Toutiao, and other media platforms , while the release review is relaxed, the probability of search engine inclusion is also relatively high. For other Baijia accounts and Netease News, they will not be used for the time being to avoid the occurrence of the ban.

When publishing, you must pay attention to page layout and field distances to avoid the above-mentioned situation where the page is particularly chaotic after publishing, not only users don’t want to read it, but even they can’t understand it. Page layout requires a particularly important thing, that is, pictures, which are also the soul of an article. The matching of pictures must be beautiful and suitable for the occasion, which can play the role of linking the previous and the next in the article.

Summary: Ads promotion is the simplest and most effective promotion channel in the online promotion industry. After reading this content, everyone should be able to get started. If you don’t understand anything, you can comment and leave a message for consultation!!!