How to choose a domain name for a website

A good domain name has a good user experience, which is convenient for search engines to crawl, and a good domain name takes into account the optimization of ranking, promotion, and later Internet marketing.

1. Short and easy to remember is the first point of domain name selection

The shorter the domain name, the easier it is to be remembered, but the problem now is that after more than ten years of development on the Internet, many domain names under five letters seem to be difficult to register. Our suggestion is that the domain name is easy to remember first principle, the choice of domain name should be based on the user’s easy to remember, and then as short as possible. For example, a good English word, a good Chinese pinyin and so on.

When many people register a domain name, the first consideration is to integrate their company’s name into the domain name. This idea and practice itself is understandable, but from the perspective of website optimization and user experience, it is not the best choice. Unless you’re a very large business or a well-known brand, our advice is to name your domain name after the product you run and the business you run as much as possible.

1. A good domain name category will be more conducive to improving the optimization effect

Some people continue to analyze that, in terms of the proportion of weight obtained from domain names, the order from largest to smallest is: gov domain name, edu domain name, org domain name, com domain name, cn domain name, net domain name and so on. This statement has been around for a long time, and there is some truth to it. The choice of domain name subject should be related to the main content of your website. If you are a website with a strong commercial atmosphere, even if you use a gov or edu domain name, the weight given by the search is not necessarily high, and the user experience is not good. Because most people know that gov is a government-only domain name and edu is a domain name for educational organizations, how do customers feel when they open the website and find that it is an ordinary business or enterprise website? If you are an ordinary enterprise, then we still strongly recommend You choose com domain name or cn domain name.

Fourth, the choice of domain name should consider the user’s usage habits

The most successful thing Microsoft has done is that he has changed the usage habits of hundreds of millions of global users through Windows software, not how much profit he has earned, how many jobs he has solved, and how much charity he has done. From a certain point of view, changing user habits is the most difficult thing. Jinshan’s WPS has been fighting for many years, although it is free, but the real reason why it is difficult to compete with Microsoft OFFICE is also the same. There are many similar examples. The reason why Google search defeated Baidu may be that Baidu’s preconceived notions played a decisive factor. MSN fought hard for several years, and it is difficult to shake half of QQ. The problem also lies in the customer’s usage habits.

The latest data tells us that com domain names have occupied 85% of the market share in China. There is no reason why we should not consider com domain names first when registering domain names.

The article comes from https://cn.bluehost.com/blog/zsk/domain/14837.html