How to mark new products on Taobao? What are the functions?

According to Taobao’s rules, products can be labeled as new products. You can get more priority display opportunities on the platform. Merchants can seize this opportunity to compete with other high-selling, high-rated babes. How to mark new products on Taobao?

How to mark new products on Taobao?

1. Use the super recommendation to build a custom plan and choose a new orientation. The targeted group can only choose one kind of person-similar baby orientation.

The plan setting is just a matter of choice. It is nothing more than some geographical and time aspects. It has been covered in previous courses and will not be repeated. It is mainly the orientation setting on the second page. The first one is intelligent orientation, which is a required option. And the crowd is more accurate, and the data effect is also good.

1. You can choose to promote clicks for the targeted optimization target of similar babies. After all, at the beginning, there was not a good amount of clicks. If you choose to promote collections and purchases, or to promote transactions, it may be difficult to obtain traffic, so just choose to promote clicks. .

The second method is the most accurate of all marking methods, but it is not suitable for all merchants. It is also used to build a custom plan with super recommendation, but choose redirection-popular baby, if the store is not popular, the size of the crowd is not enough, it is difficult to reach this label.

Secondly, the popular products of the store should be similar to the new products that will be launched next, both in terms of attributes and price, otherwise the people who come in will not be accurate, and the marking effect will not be achieved.

The third is that customers are willing to buy. If you use targeting, the result is almost zero repurchase products, or if the repurchase cycle is very long, it will not work.

1. The keyword shopping intent has a search behavior, so in general, the labeling effect is better, which is a bit like a through train, and the key depends on the selected keywords.

If the keyword brings crowds or is very suitable for babies, you will find that the crowd targeting data of the keyword shopping intent will be better than redirection or intelligent targeting.

What are the functions of Taobao’s new product marking?

1. Grab the buyer’s attention. Labeling your store baby with a label that matches the characteristics and positioning of the product will make it easier to attract the attention of buyers and help your products to be quickly searched by buyers among similar products.

2, lock the baby. Taobao sellers put unique labels on their treasures, allowing buyers to pay more attention to their own products when browsing a certain category of products, thereby stimulating the desire to buy and ultimately realizing commodity transactions.

1. Show. If Taobao sellers can put appropriate labels on their products, they can get more opportunities to display their treasures, attract popularity and attract traffic.

Taobao’s new product label can use Taobao’s super recommendation to build a custom plan to choose new orientation, and only one type of person can be selected for orientation.