The leading western food brand 'Lanbach' has opened two new stores in Shangsheng Xinsuo!
Lambach, the leading western food brand, made a stunning debut with a new brand series recently at Shangsheng·xin, where citizens can enjoy classic and diverse Western dishes, a dazzling array of craft beers and more than 150 popular natural wines.
Lambach, famous for its western food bars, was founded in 2006 and has more than 30 stores in 12 cities across the country. In response to market demands and changes in the times, the brand continues to open up “new tracks”. In 2021, Zhang Jingming, the founder of the brand, came to Shangsheng Xinsuo, which is located in the historical area of Xinhua Road, “the first garden road in Shanghai” by chance, and was attracted by the Shanghai-style culture and historical background of the park. Elements such as century-old buildings are the inspiration to create new stores.
With the strong support of Shanghai Vanke, the operator of the park, the new Lambach store will be located in the four major stores of the park by the end of 2021. Four stores of the same brand are located in the same space, which is an innovation and challenge for Lambach and Vanke. In order to present the different positioning and styles of the new store, the brand specially invited 4 famous designers to tailor-made according to the architecture and atmosphere.
At present, LENBACH POOLSIDE, which focuses on the people-friendly route, has taken the lead in opening its doors on the first floor. Western-style meals are diversified and cost-effective. Tiffany’s blue tone echoes with the open-air swimming pool on the side. The specially created mosaic brick walls and green rattan chairs are suitable for punching in and taking photos, creating a tropical island-style holiday space. The open-plan layout is relaxed and comfortable. Whether tourists and citizens, or white-collar workers in the park, they can enjoy a rare “slow time” here.
Different from the previous store building process, the original site of LENBACH POOLSIDE is a historically protected building, and the construction must be strictly implemented in accordance with relevant regulations. Therefore, the store design plan has been “polished” many times. The store retains the original walls and pillars of the building, supplemented by logs and rattan furniture, which has an original and warm impact. The large windows face the pool and enjoy the sparkling views while you dine.
The price of POOLSIDE is close to the people, but the quality of the food is not reduced. The unique brunch brunch set is full of weight, full of ceremonial sense, and can share the food with friends. The rattan pepper chicken wings are very tasty and the pepper fragrance is overflowing. Not to be missed is the special crepe delicacy, rich in flavors of black truffle and Saint Daniel’s ham. The store also provides steak, seafood, craft beer, salad, pasta, risotto, dessert, etc., bringing “a feast on the tongue” to the public around the clock.
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The LENBACH ANFORA on the same floor is currently in trial operation, which is the first bar built by Lambach featuring natural wine. It is understood that the wine culture has always been deeply embedded in Lambach’s “brand genes”. Unlike the brand’s special crafts, natural wines are more original. The new store has gathered more than 150 kinds of natural wines from small wineries around the world. In terms of store space, the brand specially invited French designers to restore the atmosphere of a Parisian bistro, which is low-key and simple.
It is reported that two other brand new stores of Lambach will also meet with the public this year. One is positioned as a high-end Spanish restaurant, and the other is a new concept restaurant focusing on seafood. Let’s look forward to it together.
LENBACH POOLSIDE Lambach (Shangsheng Xinsho Store)
Address: Room 102-103, Building 6, Shangsheng Xinsuo, No. 1262 West Yan’an Road
Business hours: Monday to Friday 11:00-1:00 the next day, Saturday and Sunday 10:00-1:00 the next day
LENBACH ANFORA Lambach Natural Wine
Address: Room 104, Building 6, Shangsheng Xinsuo, No. 1262 West Yan’an Road
Business hours: 11:00-16:30 17:30-1:00 the next day
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