How to create a soft copy of product positioning through the functional positioning of the product

The most common of the three major techniques of product positioning is functional positioning, so we are still very important for the functional positioning of products when we usually write soft articles, so how do we create the functional positioning of products?

1. Analyze all the features of the product

2. Find the core functionality of the product

3. Consider the product industry positioning characteristics

4. Identify core consumers

5. Analyze all the functions of the product

In the process of research and development, products often have many functions. For example, when a skin care product is developed, it has many functions, such as moisturizing, whitening, and wrinkle removal. But we don’t know which of these products will be popular with users, so we need to locate the functions of the products in the early stage of promotion, find the most popular functions in the market, and use them as product promotion points.

1. Find the core function of the product

When positioning a product, the most important thing is to find the core function of the product. Therefore, when we write soft copywriting, we need to consider which features of the product are the most popular in today’s market, and which product features are in line with recent fashion trends, so as to occupy a favorable position in the market

1. Consider the product industry positioning characteristics

Generally speaking, product positioning is divided into single functional positioning and multifunctional positioning, both of which have their own advantages. Therefore, when we consider the positioning of the product, we need to consider the industry in which we are located and make the best choice.

1. Identify core consumers

For editorial writers, they must identify the core consumers of the product, so that when writing, they can put themselves in their shoes and think about the relevant problems that consumers will think or encounter, and create a suitable editorial for core consumers. Make sure that they will need To this article, so as to sell the product.