Haikou Municipal Bureau of Tourism and Culture held the first new media marketing skills training meeting this year

In order to improve the ability of tourism and cultural practitioners to use new media marketing skills, tell the story of Haikou well, show the style of Haikou, expand the effectiveness of online marketing, and accelerate the recovery of Haikou’s tourism industry. From October 24th to 25th, Haikou Tourism, Culture, Radio, Television and Sports Bureau held the first new media marketing skills training session in 2022 in Haikou Fuxing City Internet Information Industrial Park.

More than 60 personnel from Haikou Municipal Bureau of Tourism and Culture, as well as the four districts, various subordinate units, related hotels and scenic spots (spots) and other related units participated in the training. The holding of this training course is an important measure for Haikou Municipal Bureau of Tourism and Culture to follow the new trend of tourism and culture marketing and cultivate and build a new media marketing team in the city.

With the development of Internet technology, new media marketing continues to become a social hotspot. At the moment of the epidemic, we-media, online short videos, and online live broadcasts have experienced explosive growth. The transformation of network anchors from a social hotspot to an emerging profession has become a trend.

This training session aims to help Haikou tourism and culture-related units and enterprises better understand the changes in tourism brand marketing in the context of the era of big data, and guide enterprises to adjust their brand marketing methods to adapt to the complex online environment, so as to establish effective marketing New strategy to turn more potential online customers into consumers.

The training class was taught by senior lecturers from Douzhuzhuan Business School. From the perspective of theory and practical operation, it explained the development of new media, new media marketing promotion operation skills and operation methods from multiple levels and angles. Theoretical explanation, team discussion, practice The way of commenting is taught from the perspectives of script design and shooting skills of short videos, and practical training on how to quickly start broadcasting.

The course content of this training seminar includes the current situation and analysis of new media applications in the tourism and cultural industry, the construction and planning of new media accounts, account operation practices, original copywriting production skills, live broadcast practices and IP creation, short video shooting and editing skills, etc. It provides a new direction of tourism marketing for the people present in the industry, and also provides a new idea for the further promotion of the overall image of Haikou tourism on the whole network platform.

During the training, the trainees actively interacted and communicated frequently with the lecturers. They all said that the training was full of dry goods and was deeply inspired. The lecturer’s teaching content is practical and practical, and can be directly applied to life and work. The relevant knowledge, marketing concepts and practical operation methods learned in this training will be better used in future marketing promotion, and will continue to improve marketing skills in the future, tell Haikou stories well, and show Haikou style.

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Reviewer: Cai Jing

Review: Xu Yi

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Mobile terminal editor of Haikou Tourism, Culture, Radio, Television and Sports Bureau