What are the benefits of corporate investment promotion online?
Today, in the Internet era, online promotion has already penetrated into all walks of life, and it has become a key point for many companies to seek breakthroughs in the Internet market. However, when many companies do investment promotion work, they tend to ignore online promotion and think that their products and services are good. In fact, this kind of thinking is very one-sided.
As a part of investment promotion, the role of network promotion is very important. It can not only bring in customer resources, but also help to improve brand awareness, build brand reputation, reduce business operating costs, and increase investment turnover rates. Therefore, if a company wants to successfully attract investment, online promotion is an essential step.
Here, we summarize several advantages of online promotion for enterprises in the process of investment promotion. Let’s take a look at them together:
- Find accurate customers and tap potential customers
At the beginning of the establishment of an enterprise, in addition to issues such as product update, staffing, market positioning, etc., how to find accurate customers and tap potential customers is also a very important issue, because only by finding accurate customers and tapping potential customers can the Successful investment creates opportunities, and there will be a bigger market. Network promotion can achieve accurate advertising, advertising for potential customer groups, improve customer conversion rate, and acquire customers quickly and at low cost.
- Brand promotion and word-of-mouth image establishment
In the process of investment promotion, after your company finds franchisees, how can you convince customers of your products? How to even get more potential customers to find you and trust you? This is the problem that network promotion can solve.
Before joining or starting a business, many people will search for similar products on the Internet to understand the brand strength and brand reputation of the product. If your company has done brand promotion on the Internet, and established a good corporate image. Then, when the people who join and start businesses search for similar products online, the balance in their hearts will unconsciously tilt towards your company.
- Wide range of information dissemination, effectively reducing the operating cost of enterprises
There are various channels for online promotion, such as forum promotion, blog promotion, soft article promotion, Q&A promotion, short video promotion, Weibo and WeChat promotion and other channels. For promotion through these channels, the audience for advertising is more accurate, and regions and industries can be divided. When promoting, companies can accurately place costs and avoid waste.
In addition, network promotion has a wide range of dissemination and is not limited by time and space. It can continuously spread the relevant marketing information of the enterprise to various places through the Internet. This is beyond the reach of traditional media. In terms of promotion costs, compared with traditional promotion channels such as TV, newspapers, and car body advertisements, online promotion can save a lot of promotion costs for enterprises.
- Increase the turnover rate of investment promotion
The promotion of enterprises is for the final transaction, and the most critical link of investment promotion is promotion. Therefore, only by continuous promotion can more people pay attention to the brand and products, thereby increasing the investment turnover rate.
After all, agents and franchisees are not stupid. They will have a preliminary understanding of the brand when investing, and advertising is the first step. If there is no brand-related advertising and information on the Internet, it is inevitable that they will be skeptical. Therefore, it is necessary to promote the brand on the Internet.
But at present, many companies know little about online promotion. They just randomly find some promotion platforms to advertise on the Internet. The cost of advertising is high, and the results cannot be guaranteed. In the end, most of the funds invested may not be able to recruit a few satisfactory people. agent.
If your business does not have the ability and team to better carry out network promotion activities, you may wish to contact. After the cooperation with Open, we will first conduct industry market research and analysis, and then package and incubate the project. In the later stage of investment promotion, the promotion plan will be customized through competitive product promotion analysis and customer group analysis, and will be created through the network environment to help new projects create a good online reputation: through 1+n new media aggregation marketing system, with a vertical core Channels + n popular drainage channels form a network marketing matrix model to achieve low-cost and continuous access to new media traffic dividends and achieve the purpose of investment promotion.
Through the PPPPR five-dimensional marketing model, precise hunting, wolves fight, no fish slipping through the net, through a professional and efficient marketing system to achieve marketing purposes, and resolutely do not do ineffective marketing. From the determination of marketing purposes, to the positioning of advertising audiences, to the selection of online promotion channels, we can customize a complete set of marketing solutions for enterprises, and be result-oriented to achieve volume growth.
The Small Business Collective | Biz Zine