Share a set of super practical soft writing techniques! It is recommended to collect!

Corporate and brand soft articles are different from ordinary articles. It needs to be easy for audience users to read, read with gusto, and even be willing to forward and share!

Writing soft articles really requires mastering routines and skills, otherwise no one will read the soft articles! Is it really difficult to write soft articles? Writing soft articles requires understanding users, products, and writing techniques!

If you are asked to write a soft article, do you really know how to start? Next , Bole Network Media will come to tell you about it, and guarantee that you can also write articles with 90 points.

1. Do your homework in advance

Soft articles are not written directly. Before starting soft articles, sufficient research and analysis should be done.

Research company, product, background, audience and other information, specific company history, performance, honor, founder and other information, product selling points, advantages, functions, features, usage scenarios and other information, audience age, gender, hobbies, Pain points, points of concern, etc. These contents can let us clearly know and understand ourselves, so that the soft articles we write will be more targeted.

Research on the market industry and competitors is also necessary. Some public data can be collected online to understand the origin of the industry, current proportion, development trends and other information, including competitive information: competitor advantages, disadvantages, number of soft articles, releases Platform, current status, main channels and other information.

2. Language characteristics of soft texts

A soft article with a high sharing rate needs to have some characteristics that attract users, otherwise it will be difficult to arouse the interest of users, at least it must be novel, readable, interesting, informative, etc., as long as If your advertorial conforms to one of the characteristics, it can achieve a very good publicity effect.

In addition, the copywriting needs to be easy to understand. Try to speak in plain English. If the content is too professional, users will not be able to understand it. It is best to be short, concise, clear and fascinating.

3. Encyclopedia of Soft Writing Techniques

The writing of a soft article can be disassembled into four major structures: title, beginning, body, and end. Each part is skillful, and I will explain it to you one by one here.

Title: There are many ways to write titles, such as revealing type, number type, question type, reverse type, warning type, etc. When writing the title, directly applying these formulas will attract users to actively click to read.

Beginning: The writing at the beginning is the key to whether users can read it. Generally, the inverted pyramid mode is used to give the main idea of ​​the article at the beginning, and then gradually expand the narrative. Or ask users questions at the beginning, create suspense, or use stories to lead to the topic of this article, etc.

Text: The writing of the text needs to sort out the material, organize the logical structure of the whole article, and organize the argumentation of the point of view.

Ending: The effect of the soft article lies in the structure of the ending, either to summarize the full text, to sublimate a point of view, and to deepen the user’s impression. Either it echoes from beginning to end, so that the structure of the article is more compact and complete, and the transition is natural. Either set up a drainage hook to guide more users to add contact information or share and forward.